There are books that initially were thought for a specific area of activity or target group, but the ideas, values and concepts that those books transmit are sometimes valuable for more areas, and even sometimes could be marked as general truths.
From this category of books also could be mentioned “Positioning” wrote by Ries & Trout. Initially designed for marketing, advertising, communicators, PRs – me personally, although I am not one of those target group mentioned, took a lot of learning ideas and food for thought.
Here are some of the ideas why this book should be read:
- The responsibility to the first – Who is the first man that flew over the Atlantic? – Lindbergh – Who is the second one? – Few people know; which is the highest mountain in the world? – Everest – Which is the second highest? – Few people know; who is the first man on the moon? – Armstrong – Who is the second one? – Few people know…
- The over-communicating world – the 10 commandments have 300 words and are known by more than 1 billion of the world’s population; the law about the prices and quality of the sold cabbage in US is 26000 words and is known by maximum 10 people…
Wish you great reading…
